Featured Case study
Designing $32 million in sales & efficiencies
Read More —>
I’m a design leader who applies psychology and systems thinking to reduce complexity, build trust, and drive measurable outcomes in high-stakes products.
I focus on helping people make confident decisions when time, attention, and trust are limited.
Selected system-level outcomes
Oh Snap! Saving School Pictures During Covid.
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AI-Powered Fit Technology: Driving 38% Performance Lift Through Strategic UX Innovation
Read More —>
Commerce Clarity Lifted CVR +81%
Read More —>
Crisis-to-Growth: Turning a $2 million Shortfall into Growth
Read More —>
Delivering 17% Conversion Lift Through Data-Driven Landing Page Optimization
Read More —>
How I lead
I lead with clarity, context, and judgment. My approach is grounded in design psychology and informed by lived experience. I focus on reducing cognitive load, aligning teams around what matters most, and designing systems that support people under real-world constraints.
Professional Characteristics:
- Domain Authority: Deep UX and psychology expertise with practical application focus
- Leadership Style: Mentoring through vulnerability and shared learning experiences
- Problem-Solving Approach: Human-centered, story-driven, data-informed
- Communication Philosophy: Accessibility without sacrificing sophistication
Personal Traits
- Authenticity: Willing to share failures and learning moments openly
- Curiosity: Maintains enthusiasm for learning despite extensive experience
- Empathy: Consistently considers human impact in all professional decisions
- Humor: Self-deprecating and situational, used to build connection
Motivational Drivers
- Knowledge Sharing: Passionate about elevating others in the field
- Ethical Design: Committed to user-centered, trust-building practices
- Community Building: Particularly focused on supporting women and junior professionals
- Continuous Learning: Models lifelong learning and growth mindset
Brands I’ve worked with
What collaborative partners say...
Mara is smart, diligent, likes to think creatively, is consumer-obsessed, not afraid to challenge the status-quo, and is a great collaborator with product, engineering and partner teams.
Kristin S.
Executive Director of Product
Mara is a designer extraordinaire! Imaginative, collaborative, reliable and inherently talented. She produces beautiful, well-thought-out work. Her contagious enthusiasm brings energy to the workplace. She’s a polished presenter whom I’d put in front of a client any (and every) day of the week. Mara is a dedicated, gifted designer who’s passionate about her trade.
Romelle E.
Program Management & Operations
Mara is a dedicated designer who creates beautiful user experiences. She always goes above and beyond to make sure projects are functional and visually appealing while also working within guidelines. She is the champion for great creative on delivery teams including strategy, business analysis, development, IA and project management.
Shelley G.
Senior Software Engineer
I’m ready to drive transformational results for your organization through strategic UX leadership, design, testing, optimizations, cross-collaboration, and of course...innovation.
I’m a design leader who applies psychology and systems thinking to reduce complexity, build trust, and drive measurable outcomes in high-stakes products.
I focus on helping people make confident decisions when time, attention, and trust are limited.
Selected system-level outcomes
Featured Case study
Designing $32 million in sales & efficiencies
Read More —>
Oh Snap! Saving School Pictures During Covid.
Read More —>
AI-Powered Fit Technology: Driving 38% Performance Lift Through Strategic UX Innovation
Read More —>
Commerce Clarity Lifted CVR +81%
Read More —>
Crisis-to-Growth: Turning a $2 million Shortfall into Growth
Read More —>
Delivering 17% Conversion Lift Through Data-Driven Landing Page Optimization
Read More —>
How I lead
I lead with clarity, context, and judgment. My approach is grounded in design psychology and informed by lived experience. I focus on reducing cognitive load, aligning teams around what matters most, and designing systems that support people under real-world constraints.
Professional Characteristics:
- Domain Authority: Deep UX and psychology expertise with practical application focus
- Leadership Style: Mentoring through vulnerability and shared learning experiences
- Problem-Solving Approach: Human-centered, story-driven, data-informed
- Communication Philosophy: Accessibility without sacrificing sophistication
Personal Traits
- Authenticity: Willing to share failures and learning moments openly
- Curiosity: Maintains enthusiasm for learning despite extensive experience
- Empathy: Consistently considers human impact in all professional decisions
- Humor: Self-deprecating and situational, used to build connection
Motivational Drivers
- Knowledge Sharing: Passionate about elevating others in the field
- Ethical Design: Committed to user-centered, trust-building practices
- Community Building: Particularly focused on supporting women and junior professionals
- Continuous Learning: Models lifelong learning and growth mindset
Brands I’ve worked with
What collaborative partners say...
Mara is smart, diligent, likes to think creatively, is consumer-obsessed, not afraid to challenge the status-quo, and is a great collaborator with product, engineering and partner teams.
Kristin S.
Executive Director of Product
Mara is a designer extraordinaire! Imaginative, collaborative, reliable and inherently talented. She produces beautiful, well-thought-out work. Her contagious enthusiasm brings energy to the workplace. She’s a polished presenter whom I’d put in front of a client any (and every) day of the week. Mara is a dedicated, gifted designer who’s passionate about her trade.
Romelle E.
Program Management & Operations
Mara is a dedicated designer who creates beautiful user experiences. She always goes above and beyond to make sure projects are functional and visually appealing while also working within guidelines. She is the champion for great creative on delivery teams including strategy, business analysis, development, IA and project management.
Shelley G.
Senior Software Engineer
I’m ready to drive transformational results for your organization through strategic UX leadership, design, testing, optimizations, cross-collaboration, and of course...innovation.
I’m a design leader who applies psychology and systems thinking to reduce complexity, build trust, and drive measurable outcomes in high-stakes products.
I focus on helping people make confident decisions when time, attention, and trust are limited.
Selected system-level outcomes
Featured Case study
Designing $32 million in sales & efficiencies
Read More —>
Oh Snap! Saving School Pictures During Covid.
Read More —>
AI-Powered Fit Technology: Driving 38% Performance Lift Through Strategic UX Innovation
Read More —>
Commerce Clarity Lifted CVR +81%
Read More —>
Crisis-to-Growth: Turning a $2 million Shortfall into Growth
Read More —>
Delivering 17% Conversion Lift Through Data-Driven Landing Page Optimization
Read More —>
How I lead
I lead with clarity, context, and judgment. My approach is grounded in design psychology and informed by lived experience. I focus on reducing cognitive load, aligning teams around what matters most, and designing systems that support people under real-world constraints.
Professional Characteristics:
- Domain Authority: Deep UX and psychology expertise with practical application focus
- Leadership Style: Mentoring through vulnerability and shared learning experiences
- Problem-Solving Approach: Human-centered, story-driven, data-informed
- Communication Philosophy: Accessibility without sacrificing sophistication
Personal Traits
- Authenticity: Willing to share failures and learning moments openly
- Curiosity: Maintains enthusiasm for learning despite extensive experience
- Empathy: Consistently considers human impact in all professional decisions
- Humor: Self-deprecating and situational, used to build connection
Motivational Drivers
- Knowledge Sharing: Passionate about elevating others in the field
- Ethical Design: Committed to user-centered, trust-building practices
- Community Building: Particularly focused on supporting women and junior professionals
- Continuous Learning: Models lifelong learning and growth mindset
Brands I’ve worked with
What collaborative partners say...
Mara is smart, diligent, likes to think creatively, is consumer-obsessed, not afraid to challenge the status-quo, and is a great collaborator with product, engineering and partner teams.
Kristin S.
Executive Director of Product
Mara is a designer extraordinaire! Imaginative, collaborative, reliable and inherently talented. She produces beautiful, well-thought-out work. Her contagious enthusiasm brings energy to the workplace. She’s a polished presenter whom I’d put in front of a client any (and every) day of the week. Mara is a dedicated, gifted designer who’s passionate about her trade.
Romelle E.
Program Management & Operations
Mara is a dedicated designer who creates beautiful user experiences. She always goes above and beyond to make sure projects are functional and visually appealing while also working within guidelines. She is the champion for great creative on delivery teams including strategy, business analysis, development, IA and project management.
Shelley G.
Senior Software Engineer
I’m ready to drive transformational results for your organization through strategic UX leadership, design, testing, optimizations, cross-collaboration, and of course...innovation.