Collab Solved Product Confusion + Lifted CVR +81%
I’m a design leader who uses my background in business and my skills with design psychology to create meaningful experiences.
This portfolio was created utilizing a combination of AI, Figma Sites, good “old fashioned” research and a hands-on design approach.
Results I have delivered
Designing $32 million in sales & efficiencies
Oh Snap! How I Saved School Pictures During Covid.
AI-Powered Fit Technology: Driving 38% Performance Lift Through Strategic UX Innovation
Delivering 17% Conversion Lift Through Data-Driven Landing Page Optimization
Crisis-to-Growth: Turning a $2 million Shortfall into Growth
My Management Style and Personal Tenets
- I’m a UX leader who loves turning, “what are we even doing?” into “oh, that makes sense.”
- I thrive on collaboration, coaching, and guiding teams through messy problems with insight and empathy.
- I care deeply about communication that lands, work that resonates, and relationships built on trust.
- If I’m in the room, we’re getting aligned and energized.
Growth Mindset
In a world where AI changes posibilities on a weekly basis I believe that embracing challenges is essential for continuous learning and personal growth.
Data-Driven, Psychological Approach
Data-driven design turns insight into results, helping us create intuitive, engaging experiences. When paired with design psychology, it becomes even more powerful, tapping into how people think and feel to build deeper, more meaningful connections.
Accessibility & Inclusivity
I believe great design is for everyone. Prioritizing accessibility and inclusivity isn’t just a practice, it’s a commitment to creating experiences where every person feels seen, valued, and empowered.
Brands I’ve worked with
What collaborative partners say...
Mara is smart, diligent, likes to think creatively, is consumer-obsessed, not afraid to challenge the status-quo, and is a great collaborator with product, engineering and partner teams.
Kristin S.
Executive Director of Product
Mara is a designer extraordinaire! Imaginative, collaborative, reliable and inherently talented. She produces beautiful, well-thought-out work. Her contagious enthusiasm brings energy to the workplace. She’s a polished presenter whom I’d put in front of a client any (and every) day of the week. Mara is a dedicated, gifted designer who’s passionate about her trade.
Romelle E.
Program Management & Operations
Mara is a dedicated designer who creates beautiful user experiences. She always goes above and beyond to make sure projects are functional and visually appealing while also working within guidelines. She is the champion for great creative on delivery teams including strategy, business analysis, development, IA and project management.
Shelley G.
Senior Software Engineer
I’m ready to drive transformational results for your organization through strategic UX leadership, design, testing, optimizations, cross-collaboration, and of course...innovation.
I’m a design leader who uses my background in business and my skills with design psychology to create meaningful experiences.
This portfolio was created utilizing a combination of AI, Figma Sites, good “old fashioned” research and a hands-on design approach.
Results I have delivered
Collab Solved Product Confusion + Lifted CVR +81%
Designing $32 million in sales & efficiencies
Oh Snap! How I Saved School Pictures During Covid.
AI-Powered Fit Technology: Driving 38% Performance Lift Through Strategic UX Innovation
Delivering 17% Conversion Lift Through Data-Driven Landing Page Optimization
Crisis-to-Growth: Turning a $2 million Shortfall into Growth
My Management Style and Personal Tenets
- I’m a UX leader who loves turning, “what are we even doing?” into “oh, that makes sense.”
- I thrive on collaboration, coaching, and guiding teams through messy problems with insight and empathy.
- I care deeply about communication that lands, work that resonates, and relationships built on trust.
- If I’m in the room, we’re getting aligned and energized.
Growth Mindset
In a world where AI changes posibilities on a weekly basis I believe that embracing challenges is essential for continuous learning and personal growth.
Data-Driven, Psychological Approach
Data-driven design turns insight into results, helping us create intuitive, engaging experiences. When paired with design psychology, it becomes even more powerful, tapping into how people think and feel to build deeper, more meaningful connections.
Accessibility & Inclusivity
I believe great design is for everyone. Prioritizing accessibility and inclusivity isn’t just a practice, it’s a commitment to creating experiences where every person feels seen, valued, and empowered.
Brands I’ve worked with
What collaborative partners say...
Mara is smart, diligent, likes to think creatively, is consumer-obsessed, not afraid to challenge the status-quo, and is a great collaborator with product, engineering and partner teams.
Kristin S.
Executive Director of Product
Mara is a designer extraordinaire! Imaginative, collaborative, reliable and inherently talented. She produces beautiful, well-thought-out work. Her contagious enthusiasm brings energy to the workplace. She’s a polished presenter whom I’d put in front of a client any (and every) day of the week. Mara is a dedicated, gifted designer who’s passionate about her trade.
Romelle E.
Program Management & Operations
Mara is a dedicated designer who creates beautiful user experiences. She always goes above and beyond to make sure projects are functional and visually appealing while also working within guidelines. She is the champion for great creative on delivery teams including strategy, business analysis, development, IA and project management.
Shelley G.
Senior Software Engineer
I’m ready to drive transformational results for your organization through strategic UX leadership, design, testing, optimizations, cross-collaboration, and of course...innovation.
I’m a design leader who uses my background in business and my skills with design psychology to create meaningful experiences.
This portfolio was created utilizing a combination of AI, Figma Sites, good “old fashioned” research and a hands-on design approach.
Results I have delivered
Collab Solved Product Confusion + Lifted CVR +81%
Designing $32 million in sales & efficiencies
Oh Snap! How I Saved School Pictures During Covid.
AI-Powered Fit Technology: Driving 38% Performance Lift Through Strategic UX Innovation
Delivering 17% Conversion Lift Through Data-Driven Landing Page Optimization
Crisis-to-Growth: Turning a $2 million Shortfall into Growth
My Management Style and Personal Tenets
- I’m a UX leader who loves turning, “what are we even doing?” into “oh, that makes sense.”
- I thrive on collaboration, coaching, and guiding teams through messy problems with insight and empathy.
- I care deeply about communication that lands, work that resonates, and relationships built on trust.
- If I’m in the room, we’re getting aligned and energized.
Growth Mindset
In a world where AI is constantly redefining what's possible, I’m committed to continuous learning. I embrace challenges, welcome feedback, and learn every day because evolving with change is how we stay ahead and lead with impact.
Data-Driven, Psychological Approach
Data-driven design turns insight into results, helping us create intuitive, engaging experiences. When paired with design psychology, it becomes even more powerful, tapping into how people think and feel to build deeper, more meaningful connections.
Accessibility & Inclusivity
I believe great design is for everyone. Prioritizing accessibility and inclusivity isn’t just a practice, it’s a commitment to creating experiences where every person feels seen, valued, and empowered.
Brands I’ve worked with
What collaborative partners say...
Mara is smart, diligent, likes to think creatively, is consumer-obsessed, not afraid to challenge the status-quo, and is a great collaborator with product, engineering and partner teams.
Kristin S.
Executive Director of Product
Mara is a designer extraordinaire! Imaginative, collaborative, reliable and inherently talented. She produces beautiful, well-thought-out work. Her contagious enthusiasm brings energy to the workplace. She’s a polished presenter whom I’d put in front of a client any (and every) day of the week. Mara is a dedicated, gifted designer who’s passionate about her trade.
Romelle E.
Program Management & Operations
Mara is a dedicated designer who creates beautiful user experiences. She always goes above and beyond to make sure projects are functional and visually appealing while also working within guidelines. She is the champion for great creative on delivery teams including strategy, business analysis, development, IA and project management.
Shelley G.
Senior Software Engineer
I’m ready to drive transformational results for your organization through strategic UX leadership, design, testing, optimizations, cross-collaboration, and of course...innovation.